The importance of a first impression in business is essential, you have a seven second window to really make an impact. Your website is the first port of call for your potential customers to witness what your business represents. It is imperative to grab their attention and convey your message.
Your Sales Director is the commercial voice of your company, driving sales, generating leads for your business to grow and hitting targets. But did you realise that a great website can deliver all of these important aspects too.
We are not saying the Sales Director’s role is not essential to your business, but your website is a match winning member of the team who is languishing on the bench. You would be foolish not to get them on the pitch immediately!
As the face of your company, your site sets the tone of voice that you wish to portray to your customer. Unlike other members of your team it doesn't take a holiday; doesn't moan about doing the night shift; it works for you 24/7/365. It presents your businesses personality to your customers any time of night and day they choose to visit.
Your staff are one of the most valuable assets of your business. Naturally you expect to pay your staff members a wage so why wouldn't you do the same and invest in your website? Think of your site as the playmaker on your team, the centre-midfield on the pitch, the scrum half or the centre on the court. Your website is the key player that works tirelessly throughout, creates the opportunities and ultimately scores goals! Depending on the age of your website it may not require a complete overhaul but just a few tweaks to improve its performance. There are many, many tools out there in the market to help with this, some more than others. That in itself can be a little overwhelming. You might find yourself asking, just where do I start? The best place is to understand what you are trying to achieve, what is the problem that you believe needs to be fixed. You might find our article on site performance a helpful starting point.
Your company wants to make its mark. You want to drive conversions, increase your profits, grow your business and stay ahead of the competition. You know that to achieve this you have to recruit the right people for the job. Everyone in your team plays a role and that includes your website. An essential member of your team, meeting and greeting your customers and driving sales. Value and use this as you would your staff, to the best of their ability!
Now you know the importance of that first impression, the value of your digital handshake, the 24/7 online Sales Director, why don’t you drop us a line and get in Tutch. Can you really afford to leave one of your best team members languishing on the bench?