Releasing the hottest new Pilates brand to the market

Brief

Approached by an established Pilates Centre, we were asked to build a brand that would be noticeable different and bring a new flavour to the table to cut through the competition. From here the thinking caps were switched on and Chilli Pilates was born.

The madness behind our method was all based around the theory of the same endorphins being released whether you are exercising or eating chilli’s. Marrying the two together came the launch of Chilli Pilates.

From here we hit the ground running adopting a dominant Red colour palette, selecting a clean and friendly typeface and building up a library of images. Very quickly a brand was born that was punchy, bold and shouting head and shoulder louder than industry competitors.