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Get in Tutch

Brief:

FAI Automotive is one of the UK’s leading independent distributors of replacement automotive parts. Based in Leighton Buzzard they offer an all makes programme with the FAI brand, covering European, Japanese and Korean passenger cars and light commercial vans, distributing throughout the UK to the garage industry via a network of local stockists,
With this in mind the key customer and feel of the brand is very masculine with quick link navigation around the site to get straight to the point and a no fuss mentality.

MEANINGFUL STRATEGY…

Concentrating on the user, we wanted to create a site with ease of access a masculine colour palette and highlight the many services and products FAI provides to the customer.

The online catalogue to also be of easy reach and have its own site attached to the FAI brand to be reached not just through the site but direct which all will add to the ease of the user experience.

BRAVE EXECUTION..

Considering this customer base which is time poor we designed a sharply outlined simply navigated site with direct access to products and services.

A personable approach was also added with an extensive contact and meet the team page to create a face and human touch to the brand and the extensive catalogue of products adds to this clear cut site.

OUR RESULTS..

“Over the past 18 months, Tutch have been a magnificent team to work with, full of creative ideas, very professional and always going the extra mile. We worked very closely with them for the launch of our new website, which we have seen tremendous results from. So much so we have teamed up for another major project which shall be going live in 2017. They have been the best creative team I’ve worked with in all my years, fully recommend seeing what they can offer you and your businesses.”

Jamie Roberts,
Product/ Pricing Manager,
FAI Automotive plc.

www.faiauto.com

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