Web based research is key to those wanting to identify future SAP data migration (Systems, Applications & Products) partners as the process is convoluted and complex. This in turn puts significant pressure on businesses having a strong digital presence.
Hence the reason we received a call from Harlex Consulting who wanted to raise their profile in the online arena to help them drive customer acquisition.
We know that we had to set Harlex apart in this cluttered marketplace and firmly place them front of mind during each and every potential clients research phase. So, after extensive research into the target audience & competitive set, we identified the perfect hook: The Harlex Advantage.
Their unique methodology has delivered hundreds of complex international SAP migrations in an simple & efficient manner and its this simplicity that became central to our big idea: “Simplify the Complex”.
With our focused goal of driving customer acquisition, we were immediately tasked with the reinvention of their website.
Our team worked tirelessly to visualise their methodology via a bespoke animation of inter-related cogs which, when turning, demonstrated the movement of data through their processes. This cog idea permeated every page, linking the content and demonstrating their USP is an engaging and dynamic way. Simple, eh?
In addition the simple addition of a case study section, where Harlex could showcase their successful projects from their impressive client list including Sony Music, Henderson Global Investors and G4S, not only demonstrated their prowess but led to them being featured in The Telegraph Business club.
“The creative thinking and strategic planning of the team at Tutch was fantastic and the results on our website speak for themselves. Within one month of launch, our traffic increased and we have been generating leads not only from the UK but also Europe and the rest of the world – which just didn’t happen before we started working with Tutch.
Their ability to take a brief and deliver a quality design first time based on a clear understanding of our requirements enabled the project to run seamlessly. We continue to work with Tutch and look forward to collaborating with them on future projects.”
Managing Director, Harlex Consulting