With Insight Associates helping companies maximize their profits and grow, we were enlisted to do that for them - to help them maximize their profits and grow their digital footprint through the device of a new website.
We were taken on to build a site that will blow the cobwebs off what is a traditional, suit-wearing and straight laced industry and represent their approachable, transparent and insightful values.
They came to us with a site that was dated both in terms of design and content also crucially non-responsive so we took that as our starting point.
Market research led us to understand that their customers are Directors or Management level employees that are time poor and limited to finding information on the go and most likely to be on mobile devices.
Considered content needed to be more tailored to their key users, representing their core values as well a boosting their SEO rankings which was to be incorporated into their new website structure.
We aimed to design a site that works as hard as it’s people by incorporating UX Design strategy that both benefits business and user to convert results for their individual end goals.
Uniting Insight Associates core business values with a digital platform that both works for their target audience as well as offering key content has been the success of their new site.
The design element of speech blocks encourage conversation with the business and its user to engage them to gain answers to their questions and over time building trust.
Companies within the corporate financial world clutter their sites with jargon that alienate their audience, and don’t give a clear and concise picture of what they do and how they can help you - We changed this for Insight Associates, stripping back at the start of a user's journey and allowing them to build their confidence over the course of their interaction building and gathering more information as they progress through the site.
The research and time taken to truly understand the workings of the businesses was the main driver in delivering a successful site that works both for client and customer.