To refresh the ProClense brand and to position ProClense as the industry leader in Car Valet for automotive retailers
ProClense approached us already with a successful, strong brand identity. With years of brand equity, ProClense was easily recognisable within the Automotive Industry as a first class Valet Company. However, conscious that markets change ProClense had the foresight to see that the current brand look tired and a little dated and so wanted a brand refresh. The also wanted to look at other services they could offer within their Market.
We came up with a fresh, clean and modern identity, that would under pin all areas of their business and take them forward for years to come. We reviewed all aspects of their marketing from Direct Mail, through to stationery and car livery, which we think looks very smart indeed as do they.