Rapidata has been supporting charities, not for profits and commercial companies with the collection, administration and processing of Direct Debit payments since it was founded in 1997. It was our job to deliver a brand and support them in their regular creative and online requirements.
Because we don’t like to do things by the book here at Tutch we started the creative process by building a stunning image library showcasing their services.
Our aim for doing this was to bring out the personality of Rapidata. It was around these images a contemporary, fresh and significant brand was built. Placing the logo into a boundary blue gives a dominant placement along with full bleed images and the flood of their existing colour palette so as not to alienate existing and valued customers. Rapidata has been brought into the 21st century with a clear personality and bold tone of voice.