Unleash the Vapour


Vapelab launched in 2010, filling a gap in the market by offering a white label, high quality, batch to batch consistent e-liquid product from the UK.

After strong initial growth the business was starting to stagnate so we were tasked with delivering a slick new brand identity and website to rejuvenate the brand, 'WOW-ing' new and existing customers. 

Meaningful Strategy

Vapelab are a homegrown team of mixologists, creatives and specialists, whom at the heart of it all, are passionate vapers.

When a team of people are as enthusiastic about their business as Vapelab are, it feeds the energy of our design team who, from the outset, wanted to unleash this vibrancy.

Building trust with new and existing customers was also a key objective, so we lean’t on their British Heritage to add further credibility to their brand and its messaging.

Brave Execution

A bold, confident identity was created which emanated from swirls of vibrant colours and included a ‘Swoosh’ to conveying the spectrum of opportunity within their product range. 

Alongside the brand and website, we also developed the physical marketing assets to demonstrate their competitive edge. This included brochures, packaging, labels, internal box packaging, sample box packaging, business cards, letterhead, compliment slips, social media headers etc.

“I urge any company to choose their partners wisely when embarking on a re-brand as its so easy to get these things wrong. We spend weeks Googling for Agencies to work with, and after meeting with Tutch we knew that they were the right partners for us. They listened!

By understanding who we were, our core values and, more importantly, where we wanted to be meant that the overall result was far better than we could have ever anticipated”

Aaron Taylor
Managing Director at Vapelab