Marketing Automation is finally accessible to businesses of all sizes. There really is no reason why you shouldn’t be automating your marketing processes so that you visitors are served the right information at the right time and in the right place. The benefits for them are clear but for your business it enables you to generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full!
Marketing automation helps you to:
• Increase the number of qualified leads by nurturing them with personalised content
• Drive more sales by identifying sales-ready leads for the sales team, and helping them follow when the lead wants you to.
• Improve up-selling and cross-selling by developing and retaining existing client relationships.
• Provide a comprehensive ROI for every marketing tactic by tracking the entire customer journey from their initial enquiry, through the sales process and then ongoing nurturing through automated CRM.